Samsung 2025 The Frame, QLED AI Smart TV with Art Mode. 43" - 65"

A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.

Experience a TV with an anti-reflective appearance, whether it's on or off. The glare-free Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether you're in a bright or dark room, The Frame blends into your decor beautifully.

Pantone Validated Colour, with Real Quantum Dots. Enjoy rich and authentic Pantone-validated colours with Quantum Dot technology - lose yourself in stunning visuals, whether you’re viewing stunning artwork or watching your favourite shows, with boosted brightness for vivid, true-to-life colours.

Bring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

Samsung's powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

Frame your most treasured memories in a way that best complements your home. With just a few simple steps, you can easily upload and display your favorite photos or a beautiful family portrait directly on your TV—whether through your smartphone or a USB flash drive. Plus, take your photos to the next level with 6 unique, pre-loaded artistic filters that turn every image into a masterpiece. Enjoy the perfect blend of technology and personal touch in your living space!